Live + Same Day Cable News Daily Ratings for November 18, 2009

P2+ Total Day
FNC – 1,495,000 viewers
CNN – 422,000 viewers
MSNBC –352,000 viewers
CNBC – 187,000 viewers
HLN –325,000 viewers

P2+ Prime Time
FNC – 3,490,000 viewers
CNN – 672,000 viewers
MSNBC –860,000 viewers
CNBC – 185,000 viewers
HLN –676,000 viewers

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Live + Same Day Cable News Daily Ratings for November 17, 2009

P2+ Total Day
FNC – 1,376,000 viewers
CNN – 431,000 viewers
MSNBC –375,000 viewers
CNBC – 218,000 viewers
HLN –345,000 viewers

P2+ Prime Time
FNC – 2,832,000 viewers
CNN – 624,000 viewers
MSNBC –860,000 viewers
CNBC – 238,000 viewers
HLN –697,000 viewers

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In response to some commenter requests, reader MikeS has produced a chart of the first 50 days of ratings for Headline News’ The Joy Behar Show and compared them to the final 50 days of the show she replaced,  Issues with Jane Velez-Mitchell. So far, Joy’s done no better in the ratings.

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Live + Same Day Cable News Daily Ratings for November 16, 2009

P2+ Total Day
FNC – 1,330,000 viewers
CNN – 435,000 viewers
MSNBC –381,000 viewers
CNBC – 205,000 viewers
HLN –301,000 viewers

P2+ Prime Time
FNC – 2,539,000 viewers
CNN – 705,000 viewers
MSNBC –856,000 viewers
CNBC – 178,000 viewers
HLN –567,000 viewers

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Live + Same Day Weekend Ratings
Cable News Ratings October 14, 2009
P2+ Total Day
FNC – 817,000 viewers
CNN – 497,000 viewers
MSNBC – 343,000 viewers
CNBC – 230,000 viewers
HLN –269,000 viewers

P2+ Prime Time
FNC –1,238,000 viewers
CNN – 552,000 viewers
MSNBC –348,000 viewers
CNBC – 265,000 viewers
HLN – 326,000 viewers

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Live + Same Day Cable News Daily Ratings for November 13 2009

P2+ Total Day
FNC – 1,427,000 viewers
CNN – 506,000 viewers
MSNBC –363,000 viewers
CNBC – 169,000 viewers
HLN –321,000 viewers

P2+ Prime Time
FNC – 2,469,000 viewers
CNN – 612,000 viewers
MSNBC –394,000 viewers
CNBC – a scratch w/ 87,000 viewers
HLN –624,000 viewers

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This puts the report that Dobbs walked away from $9 million in question.

CNN was so sick of Lou Dobbs, it gave him an $8 million severance package to leave, The Post has learned.

“They wanted him out,” according to a source.

via NY Post.

It was interesting to me that CNN still would retain some sort of ad rate premium based on “brand”.

After losing its ratings lead and falling to last in primetime, the once-dominant CNN stands to lose the last piece of top-shelf value still attached to its business side: premium pricing.

Time Warner-owned CNN, while getting beaten handily in the ratings race and having fallen to fourth place in rankings, still commands higher ad rates than rivals — in some cases double those of Fox News and MSNBC.

But perhaps not for long.

While advertisers have been willing to shell out more for CNN’s venerable brand, broad audience reach and less-opinionated programming, media buyers said the network’s ratings slide is likely to bring down pricing.

CNN’s long, steady ratings decline now has some Madison Avenue executives wondering how much longer it will command an advertising premium — the last advantage it holds over rivals.

“They will maintain a premium, but will it stay this high?” asked one ad buyer. “I think it will probably go down.”

via NY Post.