Live + Same Day Cable News Daily Ratings for November 9, 2009

P2+ Total Day
FNC – 1,355,000 viewers
CNN – 508,000 viewers
MSNBC –411,000 viewers
CNBC – 206,000 viewers
HLN –349,000 viewers

P2+ Prime Time
FNC – 2,551,000 viewers
CNN – 706,000 viewers
MSNBC –906,000 viewers
CNBC – 128,000 viewers
HLN –654,000 viewers

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Live + Same Day Weekend Ratings
Cable News Ratings November 7, 2009
P2+ Total Day
FNC – 1,027,000 viewers
CNN – 672,000 viewers
MSNBC – 264,000 viewers
CNBC – 163,000 viewers
HLN – 252,000 viewers

P2+ Prime Time
FNC –1,442,000 viewers
CNN – 905,000 viewers
MSNBC –373,000 viewers
CNBC – 187,000 viewers
HLN – 296,000 viewers

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Live + Same Day Cable News Daily Ratings for November 6, 2009

P2+ Total Day
FNC – 1,574,000 viewers
CNN – 708,000 viewers
MSNBC –421,000 viewers
CNBC – 189,000 viewers
HLN –340,000 viewers

P2+ Prime Time
FNC – 2,530,000 viewers
CNN – 965,000 viewers
MSNBC –865,000 viewers
CNBC – a scratch w/111,000 viewers
HLN –646,000 viewers

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After finishing fourth among the four cable news networks for October,  in the LA Times CNN chief Jon Klein says he’s in a completely different business than Fox News and MSNBC and shouldn’t be compared to them:

“No one expected us to deliver the same numbers this year as we did during the election,” Klein said this week.

Still, after crowing about its ratings victories last year, CNN is now in the awkward position of trying to explain why its declining audience is not an issue.

“We are not going to try to boost numbers during fallow news periods by running cartoons, as our competitors do,” Klein said. “We’re going to cover the news and we’ll attract an ever more loyal audience as the result of it.”

“They are in a completely different business than we are,” he added. “We are not putting out the same product as they are. And we shouldn’t be compared to them on that account.”

Rival executives scoff at that assertion. Newscasts dominate the daytime lineup of MSNBC and Fox News, whose Bret Baier and Shepard Smith anchor news programs that ranked among the top five most-watched cable shows in October.

“Jon’s correct: It’s unfair to compare CNN to Fox News,” said Fox News spokeswoman Dana Klinghoffer. “Based on his network’s dismal ratings, it’s more accurate to compare CNN to the G4 channel.”

So, if CNN’s not to be compared to the cable news networks that are beating it in the ratings, who are its current ratings peers?

During Primetime in October (Live+SD):

Average Viewership (000s)

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Adults 25-54 (000s)

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During Total Day  in October (Live+SD):

Average Viewership (000s)

Adults 25-54 (000s)

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While it continues to not be clear who Jon Klein wants to be compared to, the networks above were CNN’s ratings peers in October.

Reader MikeS has once again graciously updated his 8pm Cable News ratings charts.

Long Term Trend of O’Reilly vs. Olbermann vs. Campbell Brown TV Ratings:

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CNN’s fourth place primetime finish during Tuesday’s off year election could perhaps be explained away because “nobody cared about it, but the Ft. Hood murders yesterday were the kind of big event that would typically send casual news viewers flocking to CNN. However, as the Ft. Hood news was unfolding, CNN found itself in a distant second place in the ratings.

Here’s a 3pm-12am time period slice of the data we don’t normally see:

3PM-12AM
FNC: 3,039,000 in P2+ (837,000 in 25-54)
CNN: 1,576,000 in P2+ (471,000 in 25-54)
MSNBC: 820,000 in P2+ (248,000 in 25-54)
HLN: 428,000 in P2+ (177,000 in 25-54)

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Live + Same Day Cable News Daily Ratings for November 4, 2009

P2+ Total Day
FNC – 1,428,000 viewers
CNN – 413,000 viewers
MSNBC –336,000 viewers
CNBC – 214,000 viewers
HLN –321,000 viewers

P2+ Prime Time
FNC – 2,635,000 viewers
CNN – 550,000 viewers
MSNBC –759,000 viewers
CNBC – 173,000 viewers
HLN –536,000 viewers

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Live + Same Day Cable News Daily Ratings for November 3, 2009

P2+ Total Day
FNC – 1,672,000 viewers
CNN – 515,000 viewers
MSNBC –401,000 viewers
CNBC – 178,000 viewers
HLN –394,000 viewers

P2+ Prime Time
FNC – 4,043,000 viewers
CNN – 826,000 viewers
MSNBC –974,000 viewers
CNBC – a scratch w/99,000 viewers
HLN –842,000 viewers

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