Michael Learmonth at the Silicon Alley Insider just may be my brother from another mother (and in this case, Bill's too). Learmonth highlights some of the reasons why all that's glittery may not be as golden as it seems.
Learmonth writes:
The message from the TV networks this month: No slump here! They're ...
I wondered earlier (somewhat tongue in cheek) about how ads would be sold in the current TV upfront advertising season. Now that negotiations seem to be substantially complete for most of the broadcast networks, and in light of the glowing, upbeat, uncritical coverage of the upfront selling results I ...
After the steep year/year prime-time audience declines for most of the broadcast networks during the 2007-8 season, how are they going to sell advertising during the current "upfront" period and hope to grow [or even maintain] their revenue for next season?
Our friend Wayne Friedman at MediaPost doesn't think the major ...
In a post by TVWatch's Wayne Friedman today, CBS's Les Moonves wants TV marketers to stop pestering him about upscale young adults aged 18-34 making >$75,000 annually. Les says "There are no upscale 18- to 34-year-olds — except my children." Of course, you could chalk that up to rationalization ...
And the Check Goes To...
With news that Sunday's Academy Awards show will command ad rates of $1.82 million / 30 second spot, I looked back at the CPM [cost per 1000 viewers] of past Academy Awards shows.
The ad rates have risen steeply, in both constant and nominal dollars. Big television ...
Although at a reported $90,000 a second, I think Super Bowl ads are more an exercise in corporate vanity than effective marketing spending, this one was my favorite:
Although, the Thanksgiving Parade Coke spot was also clever.
Seidman's favorite ad.
Reuters is reporting that NBC Universal has agreed to use ratings data and other advertising products from TiVo Inc.
Let's examine the announced portions of the agreement:
In all the news about the new C+3 commercial ratings, it seems like most writers have focused on the "nothing new" theme. The NYTimes TV blog even ran with the title "People Do Watch Commercials".
Not if they're watching shows on their DVR they don't.
The story that everybody seemed to overlook ...
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