<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>TVbytheNumbers &#187; TV Advertising</title>
	<atom:link href="http://tvbythenumbers.com/category/tv-advertising/feed" rel="self" type="application/rss+xml" />
	<link>http://tvbythenumbers.com</link>
	<description>Nielsen TV Show Ratings, Data and More</description>
	<lastBuildDate>Sat, 21 Nov 2009 22:09:46 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.6</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<image>
  <link>http://tvbythenumbers.com</link>
  <url>http://tvbythenumbers.com/favicon.ico</url>
  <title>TVbytheNumbers</title>
</image>
		<item>
		<title>CNN&#8217;s Ratings Slide Threatens Ad Rates</title>
		<link>http://tvbythenumbers.com/2009/11/16/cnns-ratings-slide-threatens-ad-rates/33707</link>
		<comments>http://tvbythenumbers.com/2009/11/16/cnns-ratings-slide-threatens-ad-rates/33707#comments</comments>
		<pubDate>Mon, 16 Nov 2009 16:23:28 +0000</pubDate>
		<dc:creator>Bill Gorman</dc:creator>
				<category><![CDATA[Cable News Ratings]]></category>
		<category><![CDATA[TV Advertising]]></category>

		<guid isPermaLink="false">http://tvbythenumbers.com/?p=33707</guid>
		<description><![CDATA[
It was interesting to me that CNN still would retain some sort of ad rate premium based on &#8220;brand&#8221;.
After losing its ratings lead and falling to last in primetime, the once-dominant CNN stands to lose the last piece of top-shelf value still attached to its business side: premium pricing.
Time Warner-owned CNN, while getting beaten handily [...]]]></description>
		<wfw:commentRss>http://tvbythenumbers.com/2009/11/16/cnns-ratings-slide-threatens-ad-rates/33707/feed</wfw:commentRss>
		<slash:comments>47</slash:comments>
		</item>
		<item>
		<title>NBC Still Has 30% Of Vancouver Olympics Ad Time To Sell</title>
		<link>http://tvbythenumbers.com/2009/11/15/nbc-still-has-30-of-vancouver-olympics-ad-time-to-sell/33694</link>
		<comments>http://tvbythenumbers.com/2009/11/15/nbc-still-has-30-of-vancouver-olympics-ad-time-to-sell/33694#comments</comments>
		<pubDate>Sun, 15 Nov 2009 23:00:57 +0000</pubDate>
		<dc:creator>Bill Gorman</dc:creator>
				<category><![CDATA[TV Advertising]]></category>

		<guid isPermaLink="false">http://tvbythenumbers.com/?p=33694</guid>
		<description><![CDATA[ With fewer than 90 days to go before the Olympic torch arrives at BC Place Stadium in Vancouver, NBC Universal still has a solid chunk of inventory left to sell. And while the ad marketplace has begun showing signs of life in the past few weeks, the Peacock faces an uphill climb if it [...]]]></description>
		<wfw:commentRss>http://tvbythenumbers.com/2009/11/15/nbc-still-has-30-of-vancouver-olympics-ad-time-to-sell/33694/feed</wfw:commentRss>
		<slash:comments>21</slash:comments>
		</item>
		<item>
		<title>NY Times Sown DVR Confusion Begins</title>
		<link>http://tvbythenumbers.com/2009/11/02/ny-times-sown-dvr-confusion-begins/32346</link>
		<comments>http://tvbythenumbers.com/2009/11/02/ny-times-sown-dvr-confusion-begins/32346#comments</comments>
		<pubDate>Mon, 02 Nov 2009 21:35:36 +0000</pubDate>
		<dc:creator>Bill Gorman</dc:creator>
				<category><![CDATA[TV Advertising]]></category>

		<guid isPermaLink="false">http://tvbythenumbers.com/?p=32346</guid>
		<description><![CDATA[As I guessed, the confusion over the Bill Carter NY Times DVR piece is beginning to filter through the TV media.
Here&#8217;s Time&#8217;s James Poniewozik:
The upshot for now is that the total ratings for a show, including DVR viewing, do still matter.
That&#8217;s exactly the confusion I expected and it&#8217;s substantially not true. Only a fraction (~10%) of [...]]]></description>
		<wfw:commentRss>http://tvbythenumbers.com/2009/11/02/ny-times-sown-dvr-confusion-begins/32346/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>NY Times Sucked In By Broadcast PR Again, DVR Confusion Awaits</title>
		<link>http://tvbythenumbers.com/2009/11/01/ny-times-sucked-in-by-broadcast-pr-again-dvr-confusion-awaits/32220</link>
		<comments>http://tvbythenumbers.com/2009/11/01/ny-times-sucked-in-by-broadcast-pr-again-dvr-confusion-awaits/32220#comments</comments>
		<pubDate>Mon, 02 Nov 2009 05:42:39 +0000</pubDate>
		<dc:creator>Bill Gorman</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[TV Advertising]]></category>

		<guid isPermaLink="false">http://tvbythenumbers.com/?p=32220</guid>
		<description><![CDATA[The NY Times has been talking to the broadcast networks PR people again, this time about DVR viewing. Confusion will ensue. [...]]]></description>
		<wfw:commentRss>http://tvbythenumbers.com/2009/11/01/ny-times-sucked-in-by-broadcast-pr-again-dvr-confusion-awaits/32220/feed</wfw:commentRss>
		<slash:comments>34</slash:comments>
		</item>
		<item>
		<title>Broadcast TV Ad Rates Drop (Surprise!) About The Same % As Ratings</title>
		<link>http://tvbythenumbers.com/2009/10/28/broadcast-tv-ad-rates-drop-surprise-about-the-same-as-ratings/31852</link>
		<comments>http://tvbythenumbers.com/2009/10/28/broadcast-tv-ad-rates-drop-surprise-about-the-same-as-ratings/31852#comments</comments>
		<pubDate>Wed, 28 Oct 2009 15:31:35 +0000</pubDate>
		<dc:creator>Bill Gorman</dc:creator>
				<category><![CDATA[TV Advertising]]></category>

		<guid isPermaLink="false">http://tvbythenumbers.com/?p=31852</guid>
		<description><![CDATA[No surprise that broadcast ad prices are falling at about the same rate as the decline in broadcast primetime demo ratings.]]></description>
		<wfw:commentRss>http://tvbythenumbers.com/2009/10/28/broadcast-tv-ad-rates-drop-surprise-about-the-same-as-ratings/31852/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>CBS Again Pleads With Advertisers To Buy Their Older Demos</title>
		<link>http://tvbythenumbers.com/2009/10/26/cbs-again-pleads-with-advertisers-to-buy-their-older-demos/31520</link>
		<comments>http://tvbythenumbers.com/2009/10/26/cbs-again-pleads-with-advertisers-to-buy-their-older-demos/31520#comments</comments>
		<pubDate>Mon, 26 Oct 2009 16:25:57 +0000</pubDate>
		<dc:creator>Bill Gorman</dc:creator>
				<category><![CDATA[4-Featured]]></category>
		<category><![CDATA[TV Advertising]]></category>

		<guid isPermaLink="false">http://tvbythenumbers.com/?p=31520</guid>
		<description><![CDATA[CBS has lots of older viewers, and would like advertisers to start paying for them. [..]]]></description>
		<wfw:commentRss>http://tvbythenumbers.com/2009/10/26/cbs-again-pleads-with-advertisers-to-buy-their-older-demos/31520/feed</wfw:commentRss>
		<slash:comments>51</slash:comments>
		</item>
		<item>
		<title>Estimated 30 second commercial spot costs for 2009-2010</title>
		<link>http://tvbythenumbers.com/2009/10/25/estimated-30-second-commercial-spot-costs-for-2009-2010/31476</link>
		<comments>http://tvbythenumbers.com/2009/10/25/estimated-30-second-commercial-spot-costs-for-2009-2010/31476#comments</comments>
		<pubDate>Sun, 25 Oct 2009 22:02:01 +0000</pubDate>
		<dc:creator>Robert Seidman</dc:creator>
				<category><![CDATA[TV Advertising]]></category>

		<guid isPermaLink="false">http://tvbythenumbers.com/?p=31476</guid>
		<description><![CDATA[Advertising Age seemed a little late with this year&#8217;s estimated 30 second spot costs, and reports that Sunday Night Football was still the most expensive primetime real estate in the fall (est $339, 700 per 30 seconds spot) were reported over a month ago.
Now there are estimates on the rest, but be warned.  It seems [...]]]></description>
		<wfw:commentRss>http://tvbythenumbers.com/2009/10/25/estimated-30-second-commercial-spot-costs-for-2009-2010/31476/feed</wfw:commentRss>
		<slash:comments>34</slash:comments>
		</item>
		<item>
		<title>Anti-Nielsen Collective Therapy Group Looks For Advertiser Members</title>
		<link>http://tvbythenumbers.com/2009/10/23/anti-nielsen-collective-therapy-group-looks-for-advertiser-members/31299</link>
		<comments>http://tvbythenumbers.com/2009/10/23/anti-nielsen-collective-therapy-group-looks-for-advertiser-members/31299#comments</comments>
		<pubDate>Fri, 23 Oct 2009 15:20:47 +0000</pubDate>
		<dc:creator>Bill Gorman</dc:creator>
				<category><![CDATA[TV Advertising]]></category>

		<guid isPermaLink="false">http://tvbythenumbers.com/?p=31299</guid>
		<description><![CDATA[
the Coalition for Innovative Media Measurement (CIMM) has 14 charter members committed to annually putting up $100,000 apiece for two years. The group includes seven owners of TV networks; four agency holding groups; and three advertisers.
But CIMM is actively searching for more members, hoping to increase its budget beyond the $1.4 million a year ($2.8 [...]]]></description>
		<wfw:commentRss>http://tvbythenumbers.com/2009/10/23/anti-nielsen-collective-therapy-group-looks-for-advertiser-members/31299/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Much Harder Are Young People To Reach With TV Advertising?</title>
		<link>http://tvbythenumbers.com/2009/10/20/how-much-harder-are-young-people-to-reach-with-tv-advertising/30984</link>
		<comments>http://tvbythenumbers.com/2009/10/20/how-much-harder-are-young-people-to-reach-with-tv-advertising/30984#comments</comments>
		<pubDate>Wed, 21 Oct 2009 06:41:05 +0000</pubDate>
		<dc:creator>Bill Gorman</dc:creator>
				<category><![CDATA[4-Featured]]></category>
		<category><![CDATA[TV Advertising]]></category>

		<guid isPermaLink="false">http://tvbythenumbers.com/?p=30984</guid>
		<description><![CDATA[There's a constant stream of folks commenting on the site wishing that viewers outside the adult demo groups mattered to broadcast primetime networks (and advertisers). [...]]]></description>
		<wfw:commentRss>http://tvbythenumbers.com/2009/10/20/how-much-harder-are-young-people-to-reach-with-tv-advertising/30984/feed</wfw:commentRss>
		<slash:comments>57</slash:comments>
		</item>
		<item>
		<title>Fox, CBS Commercial Ratings Up vs. Last Season, ABC, CW, NBC Down</title>
		<link>http://tvbythenumbers.com/2009/10/16/fox-cbs-commercial-ratings-up-vs-last-season-abc-cw-nbc-down/30647</link>
		<comments>http://tvbythenumbers.com/2009/10/16/fox-cbs-commercial-ratings-up-vs-last-season-abc-cw-nbc-down/30647#comments</comments>
		<pubDate>Fri, 16 Oct 2009 17:22:42 +0000</pubDate>
		<dc:creator>Bill Gorman</dc:creator>
				<category><![CDATA[TV Advertising]]></category>

		<guid isPermaLink="false">http://tvbythenumbers.com/?p=30647</guid>
		<description><![CDATA[
Robert already posted about how a peek at the C+3 commercial ratings has confirmed that DVR viewing past what is captured in the Live+SD (Same Day) ratings shouldn&#8217;t effect the advertising revenue of individual shows, but here&#8217;s a look at C+3 ratings from an overall network perspective vs. last season.
In just-released C3 data (commercial ratings [...]]]></description>
		<wfw:commentRss>http://tvbythenumbers.com/2009/10/16/fox-cbs-commercial-ratings-up-vs-last-season-abc-cw-nbc-down/30647/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Updated: Or Maybe the networks are benefiting from C3 lift</title>
		<link>http://tvbythenumbers.com/2009/10/14/dont-be-fooled-networks-arent-really-benefiting-much-from-reported-c3-lift/30479</link>
		<comments>http://tvbythenumbers.com/2009/10/14/dont-be-fooled-networks-arent-really-benefiting-much-from-reported-c3-lift/30479#comments</comments>
		<pubDate>Wed, 14 Oct 2009 19:35:29 +0000</pubDate>
		<dc:creator>Robert Seidman</dc:creator>
				<category><![CDATA[New TV Technology]]></category>
		<category><![CDATA[TV Advertising]]></category>

		<guid isPermaLink="false">http://tvbythenumbers.com/?p=30479</guid>
		<description><![CDATA[Update: If I understand the data posted directly by Nielsen, the DVR viewing actually does have a bigger revenue impact than I&#8217;d originally thought.  In the post below it seemed the C3 numbers were being compared to live program viewing and not live commercial viewing.  But it looks like I got that wrong, and it [...]]]></description>
		<wfw:commentRss>http://tvbythenumbers.com/2009/10/14/dont-be-fooled-networks-arent-really-benefiting-much-from-reported-c3-lift/30479/feed</wfw:commentRss>
		<slash:comments>19</slash:comments>
		</item>
		<item>
		<title>Quieter TV commercials in the future?</title>
		<link>http://tvbythenumbers.com/2009/10/08/quieter-tv-commercials-in-the-future/29970</link>
		<comments>http://tvbythenumbers.com/2009/10/08/quieter-tv-commercials-in-the-future/29970#comments</comments>
		<pubDate>Thu, 08 Oct 2009 19:51:43 +0000</pubDate>
		<dc:creator>Robert Seidman</dc:creator>
				<category><![CDATA[TV Advertising]]></category>

		<guid isPermaLink="false">http://tvbythenumbers.com/?p=29970</guid>
		<description><![CDATA[
I&#8217;m not usually big  on government regulation,  but I&#8217;m down with making it against the law to crank up the volume of commercials on television relative to the volume levels of the actual shows.   A new bill approved by The House Communications Subcommittee  attempts to do just that.
Via Broadcasting &#38; Cable with a [...]]]></description>
		<wfw:commentRss>http://tvbythenumbers.com/2009/10/08/quieter-tv-commercials-in-the-future/29970/feed</wfw:commentRss>
		<slash:comments>23</slash:comments>
		</item>
		<item>
		<title>Big markets in MLB playoffs help FOX and TBS with ad sales</title>
		<link>http://tvbythenumbers.com/2009/09/28/big-markets-in-mlb-playoffs-help-fox-and-tbs-with-ad-sales/28670</link>
		<comments>http://tvbythenumbers.com/2009/09/28/big-markets-in-mlb-playoffs-help-fox-and-tbs-with-ad-sales/28670#comments</comments>
		<pubDate>Mon, 28 Sep 2009 17:54:49 +0000</pubDate>
		<dc:creator>Robert Seidman</dc:creator>
				<category><![CDATA[TV Advertising]]></category>
		<category><![CDATA[TV Sports]]></category>

		<guid isPermaLink="false">http://tvbythenumbers.com/?p=28670</guid>
		<description><![CDATA[via MediaWeek:


Boasting a murderers’ row of big-market clubs&#8211;along with the Yankees and a pair of Los Angeles-area contenders, no less than six of the playoff-bound MLB franchises represent top 10 DMAs&#8211;the promise of a deep run to the Fall Classic has Turner Sports practicing its home run trot. (Waiting on deck with its fingers crossed [...]]]></description>
		<wfw:commentRss>http://tvbythenumbers.com/2009/09/28/big-markets-in-mlb-playoffs-help-fox-and-tbs-with-ad-sales/28670/feed</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>TV sales are down, as is spending on ads that pitch TVs</title>
		<link>http://tvbythenumbers.com/2009/09/27/tv-sales-are-down-as-is-spending-on-ads-that-pitch-tvs/28596</link>
		<comments>http://tvbythenumbers.com/2009/09/27/tv-sales-are-down-as-is-spending-on-ads-that-pitch-tvs/28596#comments</comments>
		<pubDate>Sun, 27 Sep 2009 23:54:04 +0000</pubDate>
		<dc:creator>Robert Seidman</dc:creator>
				<category><![CDATA[TV Advertising]]></category>

		<guid isPermaLink="false">http://tvbythenumbers.com/?p=28596</guid>
		<description><![CDATA[Thank goodness for Samsung.  All the advertising for the new LED TVs has accomplished at least two things.  1.) I want one!, 2.) it&#8217;s kept the drop in advertising spending on spots that pitch televisions from being as precipitous.  Since Samsung  has been such a good sport, let me give them a freebie.  My main [...]]]></description>
		<wfw:commentRss>http://tvbythenumbers.com/2009/09/27/tv-sales-are-down-as-is-spending-on-ads-that-pitch-tvs/28596/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>The thin line between programming and advertising gets thinner on Desperate Housewives</title>
		<link>http://tvbythenumbers.com/2009/09/27/the-thin-line-between-programming-and-advertising-gets-thinner-on-desperate-housewives/28592</link>
		<comments>http://tvbythenumbers.com/2009/09/27/the-thin-line-between-programming-and-advertising-gets-thinner-on-desperate-housewives/28592#comments</comments>
		<pubDate>Sun, 27 Sep 2009 23:43:02 +0000</pubDate>
		<dc:creator>Robert Seidman</dc:creator>
				<category><![CDATA[TV Advertising]]></category>

		<guid isPermaLink="false">http://tvbythenumbers.com/?p=28592</guid>
		<description><![CDATA[via Advertising Age:


NEW YORK (AdAge.com) &#8212; Viewers of Sunday&#8217;s launch of the new season of &#8220;Desperate Housewives&#8221; may have noticed a little something extra during the proceedings. As the show broke away for a set of ads, viewers saw a brief sign announcing a segment titled &#8220;Another Desperate Housewife,&#8221; sponsored by Sprint.
During the short, which [...]]]></description>
		<wfw:commentRss>http://tvbythenumbers.com/2009/09/27/the-thin-line-between-programming-and-advertising-gets-thinner-on-desperate-housewives/28592/feed</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Nielsen Would Like to Join Group That&#8217;s &#8220;Not Looking To Replace&#8221; Them</title>
		<link>http://tvbythenumbers.com/2009/09/24/nielsen-would-like-to-join-group-thats-not-looking-to-replace-them/28245</link>
		<comments>http://tvbythenumbers.com/2009/09/24/nielsen-would-like-to-join-group-thats-not-looking-to-replace-them/28245#comments</comments>
		<pubDate>Thu, 24 Sep 2009 14:41:01 +0000</pubDate>
		<dc:creator>Bill Gorman</dc:creator>
				<category><![CDATA[TV Advertising]]></category>

		<guid isPermaLink="false">http://tvbythenumbers.com/?p=28245</guid>
		<description><![CDATA[
Robert already commented on the group therapy session that is the Coalition for Innovative Media Measurement*, the potential competitor to/ but not replacement of Nielsen for TV audience measurement. Now Nielsen says they&#8217;d like to be in on the group as well.
Nielsen vice chair Susan Whiting said Wednesday the measurement company hopes to find a way [...]]]></description>
		<wfw:commentRss>http://tvbythenumbers.com/2009/09/24/nielsen-would-like-to-join-group-thats-not-looking-to-replace-them/28245/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Nielsen: People Still Push The Wrong Buttons, But We&#8217;re Working On It</title>
		<link>http://tvbythenumbers.com/2009/09/22/nielsen-people-still-push-the-wrong-buttons-but-were-working-on-it/27990</link>
		<comments>http://tvbythenumbers.com/2009/09/22/nielsen-people-still-push-the-wrong-buttons-but-were-working-on-it/27990#comments</comments>
		<pubDate>Tue, 22 Sep 2009 15:18:30 +0000</pubDate>
		<dc:creator>Bill Gorman</dc:creator>
				<category><![CDATA[TV Advertising]]></category>

		<guid isPermaLink="false">http://tvbythenumbers.com/?p=27990</guid>
		<description><![CDATA[
It&#8217;s been some time since we had a new problem to cite for the Nielsen conspiracy theorists. This one isn&#8217;t likely to fill their tanks, but it&#8217;ll keep them going for awhile.
The in-panel study is somewhat controversial, in that it contacts people who are active participants in Nielsen&#8217;s TV ratings panel to find out if [...]]]></description>
		<wfw:commentRss>http://tvbythenumbers.com/2009/09/22/nielsen-people-still-push-the-wrong-buttons-but-were-working-on-it/27990/feed</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>ABC showing fewer commercials in premiere episodes of new series</title>
		<link>http://tvbythenumbers.com/2009/09/21/abc-showing-fewer-commercials-in-premiere-episodes-of-new-series/27975</link>
		<comments>http://tvbythenumbers.com/2009/09/21/abc-showing-fewer-commercials-in-premiere-episodes-of-new-series/27975#comments</comments>
		<pubDate>Tue, 22 Sep 2009 03:01:20 +0000</pubDate>
		<dc:creator>Robert Seidman</dc:creator>
				<category><![CDATA[TV Advertising]]></category>

		<guid isPermaLink="false">http://tvbythenumbers.com/?p=27975</guid>
		<description><![CDATA[
Looking for any edge it can get, ABC is cutting the number of commercials it would normally run in the first episodes of its new series such as &#8220;Cougar Town,&#8221; &#8220;The Middle,&#8221; &#8220;FlashForward&#8221; and &#8220;Eastwick.&#8221; (For more on ABC&#8217;s strategy, please see our story in today&#8217;s Los Angeles Times.)
Gone will be the first commercial break, [...]]]></description>
		<wfw:commentRss>http://tvbythenumbers.com/2009/09/21/abc-showing-fewer-commercials-in-premiere-episodes-of-new-series/27975/feed</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Jay Leno: Heartbreaker</title>
		<link>http://tvbythenumbers.com/2009/09/20/jay-leno-heartbreaker/27808</link>
		<comments>http://tvbythenumbers.com/2009/09/20/jay-leno-heartbreaker/27808#comments</comments>
		<pubDate>Sun, 20 Sep 2009 23:46:38 +0000</pubDate>
		<dc:creator>Robert Seidman</dc:creator>
				<category><![CDATA[TV Advertising]]></category>

		<guid isPermaLink="false">http://tvbythenumbers.com/?p=27808</guid>
		<description><![CDATA[
in yet another article declaring The Jay Leno Show as the future of broadcast television, Ad Age&#8217;s Brian Sternberg expresses some heartache:
Mr. Leno symbolizes the new and heartbreaking reality of broadcast-network TV: Large numbers of viewers are moving from big, broad media venues to those that are more personalized, and often found online. That means [...]]]></description>
		<wfw:commentRss>http://tvbythenumbers.com/2009/09/20/jay-leno-heartbreaker/27808/feed</wfw:commentRss>
		<slash:comments>17</slash:comments>
		</item>
		<item>
		<title>CBS Now 70% Sold out on Super Bowl</title>
		<link>http://tvbythenumbers.com/2009/09/18/cbs-now-70-sold-out-on-super-bowl/27601</link>
		<comments>http://tvbythenumbers.com/2009/09/18/cbs-now-70-sold-out-on-super-bowl/27601#comments</comments>
		<pubDate>Fri, 18 Sep 2009 14:34:02 +0000</pubDate>
		<dc:creator>Bill Gorman</dc:creator>
				<category><![CDATA[TV Advertising]]></category>

		<guid isPermaLink="false">http://tvbythenumbers.com/?p=27601</guid>
		<description><![CDATA[Ad sales for the Super Bowl appear to be moving more briskly than anticipated given the current economy, with CBS now selling approximately 70% of its inventory for the game, according to a person familiar with the situation, and Hyundai revealing that it has purchased two spots in the big-audience event.
via Advertising Age



Share:


	
	
	
	
	
	
	
	
	


]]></description>
		<wfw:commentRss>http://tvbythenumbers.com/2009/09/18/cbs-now-70-sold-out-on-super-bowl/27601/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Third quarter advertising revenue looking better for CBS</title>
		<link>http://tvbythenumbers.com/2009/09/10/third-quarter-advertising-revenue-looking-better-for-cbs/26796</link>
		<comments>http://tvbythenumbers.com/2009/09/10/third-quarter-advertising-revenue-looking-better-for-cbs/26796#comments</comments>
		<pubDate>Thu, 10 Sep 2009 22:00:31 +0000</pubDate>
		<dc:creator>Robert Seidman</dc:creator>
				<category><![CDATA[TV Advertising]]></category>

		<guid isPermaLink="false">http://tvbythenumbers.com/?p=26796</guid>
		<description><![CDATA[via THR:
CBS Corp. president and CEO Leslie Moonves said Thursday that advertising momentum continues to be better for his company in the current third quarter than earlier in the year.
But he wouldn&#8217;t say whether third-quarter revenue for the CBS network would be up year-over-year.
Appearing at the Bank of America-Merrill Lynch 2009 Media, Communications &#38; Entertainment [...]]]></description>
		<wfw:commentRss>http://tvbythenumbers.com/2009/09/10/third-quarter-advertising-revenue-looking-better-for-cbs/26796/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>NBC To Use Radio To Promo The Jay Leno Show</title>
		<link>http://tvbythenumbers.com/2009/09/08/nbc-to-use-radio-to-promo-the-jay-leno-show/26439</link>
		<comments>http://tvbythenumbers.com/2009/09/08/nbc-to-use-radio-to-promo-the-jay-leno-show/26439#comments</comments>
		<pubDate>Tue, 08 Sep 2009 15:46:36 +0000</pubDate>
		<dc:creator>Bill Gorman</dc:creator>
				<category><![CDATA[TV Advertising]]></category>

		<guid isPermaLink="false">http://tvbythenumbers.com/?p=26439</guid>
		<description><![CDATA[NBC is putting big promotional bucks behind its prime-time bet on Jay Leno. Leading up to Leno&#8217;s Sept. 14 debut at 10 p.m., NBC Universal is turning to an ambitious radio campaign as part of its overall push.
Airing in two waves, the first set of radio spots breaks Sept. 8-11. Those ads serve as teasers, [...]]]></description>
		<wfw:commentRss>http://tvbythenumbers.com/2009/09/08/nbc-to-use-radio-to-promo-the-jay-leno-show/26439/feed</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>CBS: 65% of Super Bowl ad inventory already sold</title>
		<link>http://tvbythenumbers.com/2009/08/28/cbs-65-of-super-bowl-ad-inventory-already-sold/25644</link>
		<comments>http://tvbythenumbers.com/2009/08/28/cbs-65-of-super-bowl-ad-inventory-already-sold/25644#comments</comments>
		<pubDate>Sat, 29 Aug 2009 01:16:22 +0000</pubDate>
		<dc:creator>Robert Seidman</dc:creator>
				<category><![CDATA[TV Advertising]]></category>
		<category><![CDATA[TV Sports]]></category>

		<guid isPermaLink="false">http://tvbythenumbers.com/?p=25644</guid>
		<description><![CDATA[
via THR:
CBS has sold 65% of the available commercial spots for next year&#8217;s Super Bowl, according to sources, an impressive amount considering the still-dire economic circumstances. At this time last year, NBC had sold 85% of inventory, but CBS has had to battle the full force of the financial crisis that began a year ago.
CBS [...]]]></description>
		<wfw:commentRss>http://tvbythenumbers.com/2009/08/28/cbs-65-of-super-bowl-ad-inventory-already-sold/25644/feed</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Local broadcast TV ad revenue down 26.3% in 2nd quarter</title>
		<link>http://tvbythenumbers.com/2009/08/28/local-broadcast-tv-ad-revenue-down-26-3-in-2nd-quarter/25624</link>
		<comments>http://tvbythenumbers.com/2009/08/28/local-broadcast-tv-ad-revenue-down-26-3-in-2nd-quarter/25624#comments</comments>
		<pubDate>Fri, 28 Aug 2009 21:29:20 +0000</pubDate>
		<dc:creator>Robert Seidman</dc:creator>
				<category><![CDATA[TV Advertising]]></category>

		<guid isPermaLink="false">http://tvbythenumbers.com/?p=25624</guid>
		<description><![CDATA[from our friends at the Television Bureau of Advertising

Total Broadcast Television Ad Revenues
Were Down 12.8% in 2nd Quarter
New York, August 28, 2009 &#8212; Total broadcast television ad revenues were down 12.8% in the second quarter of 2009 compared to the same period last year, according to a analysis by the Television Bureau of Advertising (TVB) [...]]]></description>
		<wfw:commentRss>http://tvbythenumbers.com/2009/08/28/local-broadcast-tv-ad-revenue-down-26-3-in-2nd-quarter/25624/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Advertising sales for CBS&#8217; U.S. Open Tennis on par with last year</title>
		<link>http://tvbythenumbers.com/2009/08/26/advertising-sales-for-cbs-u-s-open-tennis-on-par-with-last-year/25432</link>
		<comments>http://tvbythenumbers.com/2009/08/26/advertising-sales-for-cbs-u-s-open-tennis-on-par-with-last-year/25432#comments</comments>
		<pubDate>Wed, 26 Aug 2009 16:59:47 +0000</pubDate>
		<dc:creator>Robert Seidman</dc:creator>
				<category><![CDATA[TV Advertising]]></category>

		<guid isPermaLink="false">http://tvbythenumbers.com/?p=25432</guid>
		<description><![CDATA[via MediaWeek:
CBS has sold close to 90 percent of its U.S. Open tennis commercial inventory at an average, flat cost-per-thousand rate compared to last year, according to John Bogusz, executive vp, sports sales at CBS.
&#8220;We are at a comparable sellout level to where we were last year at this point,&#8221; Bogusz said.
This year&#8217;s Open begins [...]]]></description>
		<wfw:commentRss>http://tvbythenumbers.com/2009/08/26/advertising-sales-for-cbs-u-s-open-tennis-on-par-with-last-year/25432/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
